PACKAGE #3

LinkedIn

Let’s elevate and optimise your LinkedIn Profile and Business Page to support your business goals and align with the search intent of your ideal client.

About This Package

Investing in an optimised LinkedIn Profile and Business Page is a strategic move that can profoundly impact your professional journey.

When set up correctly and aligned with the search intent of potential clients, it becomes a dynamic representation of your brand, making a compelling first impression and attracting opportunities, partnerships, and clients.

Your LinkedIn Profile can be used to build your personal brand and expand and nurture your networks.

Your LinkedIn Page (your practice / business page) provides an additional touchpoint with your brand and an opportunity to showcase your products / services, share helpful content, publish career opportunities and do B2B (Business-to-Business) marketing.

What Is Included?

Strategy Consultation

An interactive consultation session to help us understand how you would like to use LinkedIn in your business and define a strategy and approach tailored to your goals and target audience.

If you already have a LinkedIn profile, we will evaluate your current profile and identify areas for improvement. From optimising your profile’s visual appeal to refining your content and engagement strategies, we’ll fine-tune the aspects of your profile that needs improvement to boost your visibility and credibility within the LinkedIn community.
We will conduct basic keyword and competitor research to identify the most relevant keywords for your industry, ensuring that your LinkedIn profile and business page align with the search intent of potential clients and partners.
We will work closely with you to create content that reflects your brand voice, highlights your unique strengths, skills, and accomplishments, and showcases your services.
We’ll curate engaging content that showcases your company’s values, expertise, and services, fostering client connections and encouraging prospective clients to take the next step in learning to know you.

We will create / update your profile to include:

  • A keyword-rich headline that accurately describes your current and desired position, highlighting your most relevant experience and skills,
  • a compelling and personalised summary (About section) that includes industry-specific keywords to improve your visibility in LinkedIn search results,
  • an optimised Experience section that highlights your key achievements and responsibilities,
  • an optimised Qualifications and Skills section to help clients understand your strengths and  credentials
  • additional (optional) sections selected from a list that will be provided.
We will create a professional page for your business that reflects your brand identity, communicates your value proposition, and showcases your services.
We will create a LinkedIn Profile banner image that visually represents your personal brand.
We will create a LinkedIn (Business) Page banner image that visually represents your business brand and captures the attention of your audience.

LinkedIn Content Pack

A time-saving solution for business owners who already has a LinkedIn profile and want to become more intentional and consistent with their posting. Level up your LinkedIn presence and build brand awareness with high-quality, targeted, and custom-branded content.

*Three / six-month content packages (three times per week posting schedule). We will discuss the content categories and types of posts included in each package.

Frequently Asked Questions

Let’s do a quick check to see if we’re a good match for each other. Get the answers to frequently asked questions in advance so you can make an informed decision about working with us.

What is the difference between a LinkedIn Profile and Page?

LinkedIn Profile:

A LinkedIn Profile is an individual’s personal account on the platform. It acts as a professional representation of the individual, showcasing their skills, experience, education, and accomplishments. A LinkedIn Profile allows individuals to connect with other professionals, join industry-related groups, share updates, and build a personal network. It is a powerful tool for personal branding, networking, and career advancement.

LinkedIn Page:

A LinkedIn Page, also known as a Business Page, is a company or organisation’s presence on LinkedIn. It serves as a hub for sharing company updates, culture, job opportunities, and engaging with followers. A LinkedIn Page is essential for businesses to establish a professional presence, build a community around their offerings, and promote their products or services.

The process usually takes about two to three weeks, depending on the speed at which you are able to provide input and feedback.

We will discuss the timeline with you during our consultation session and agree on timing.

While we take care of the heavy lifting, your input is crucial in shaping your online identity. We’ll collaborate with you to gather necessary information, understand your goals, and incorporate your voice into the content for an authentic representation of yourself and your business.

We will collect information via a questionnaire, and also use your website (if available) to find the information we need to build your profile and page.

Absolutely! If you already have a LinkedIn profile and / or Business Page, we can perform a thorough review and optimisation, enhancing the content and use of keywords, updating visuals, and refining the overall messaging to align with your current objectives. The price for this service is the same as for creating a new Profile and Page.

We require an upfront payment of $500.

The second and final payment is due within seven days of delivery of your LinkedIn profile and Page.

How does it work?

We follow a step-by-step process to ensure that your project is completed seamlessly and timeously.

STEP 1

Get in Touch

Please scroll down to the bottom of the page to get in touch and arrange a Zoom call for us to connect and determine if we are the right service provider for you.

STEP 2

Questionnaire

The next step will be to complete a questionnaire to help us understand how you would like to use LinkedIn in your business.

STEP 3

Book Your Consultation

Towards the end of the questionnaire, you will be prompted to book a LinkedIn Consultation Session. You will receive a Zoom link from us, to follow on the day of the consultation.

STEP 4

Consultation

During our interactive LinkedIn consultation, we will explore key areas such as your LinkedIn goals, who you want to target on LinkedIn, what your content strategy will be, and how to best represent your brand for recognition and impact.

STEP 5

Initial Payment

Upon completion of the consultation, an initial payment of $500 is required.

STEP 6

Keyword Research

During this important step, we will do the necessary research to ensure that your Profile and Page is keyword optimised and aligned with the search intent of your target audience.

STEP 7

Profile & Page Content

The next step is to create the content for your LinkedIn Profile and Page. We will write the content for your About section, and present it to you for review and feedback to ensure that your brand voice is captured. We’ll also collaborate with you to gather any additional information needed to comprehensively fill out all sections of your profile.

STEP 8

Profile and Page Set-up

Once you have signed off on the content, we will set up your Profile and Page to achieve a five-star rating.

STEP 9

Banners and Visuals

Once your LinkedIn profile and Page are set up, we will turn our attention to visual appeal and add banners, as well as visuals in the Featured section of your profile. These visual elements contribute significantly to making a positive first impression.

STEP 10

LinkedIn Action

And then it’s time to start using your LinkedIn Profile and Page to make connections, engage with peers and prospective clients, and share your work. Final payment is due upon the delivery of your Profile and Page.

Get in Touch

Please scroll down to the bottom of the page to get in touch and arrange a Zoom call for us to connect and determine if we are the right service provider for you.

STEP 1

STEP 2

Questionnaire

The next step will be to complete a questionnaire to help us understand how you would like to use LinkedIn in your business.

Book Your Consultation

Towards the end of the questionnaire, you will be prompted to book a LinkedIn Consultation Session. You will receive a Zoom link from us, to follow on the day of the consultation.

STEP 3

STEP 4

Consultation

During our interactive LinkedIn consultation, we will explore key areas such as your LinkedIn goals, who you want to target on LinkedIn, what your content strategy will be, and how to best represent your brand for recognition and impact.

Initial Payment

Upon completion of the consultation, an initial payment of $500 is required.

STEP 5

STEP 6

Keyword Research

During this important step, we will do the necessary research to ensure that your Profile and Page is keyword optimised and aligned with the search intent of your target audience.

Profile & Page Content

The next step is to create the content for your LinkedIn Profile and Page. We will write the content for your About section, and present it to you for review and feedback to ensure that your brand voice is captured. We’ll also collaborate with you to gather any additional information needed to comprehensively fill out all sections of your profile.

STEP 7

STEP 8

Profile and Page Set-up

Once you have signed off on the content, we will set up your Profile and Page to achieve a five-star rating.

Banners and Visuals

Once your LinkedIn profile and Page are set up, we will turn our attention to visual appeal and add banners, as well as visuals in the Featured section of your profile.

These visual elements contribute significantly to making a positive first impression.

STEP 9

STEP 10

LinkedIn Action

And then it’s time to start using your LinkedIn Profile and Page to make connections, engage with peers and prospective clients, and share your work. Final payment is due upon the delivery of your Profile and Page.