No Mercy LIVE
One room. One method. No excuses.
A live room built on one method. Free livestream, paid seats and VIP.
Join the first-access list →Samar Singh Kohli · Author · Founder · Speaker
Nobody needs more inspiration. They need discipline.
I build businesses in four countries and wrote No Mercy. I teach people, teams and founders to deliver, and I hold my own discipline in public, every day.
57.5 kg
Lost so far
From 147.5 kg to 90 kg. The journey is still on. Sustained change, not a miracle.
4 countries
Businesses in
Australia, Lithuania, the United Kingdom and Dubai.
300,000+ km
Travelled
Across cultures, markets and ways of working.
No Mercy
The book
Why discipline is the key to unlocking your own potential. Out now.
Start here
Which one are you?
I keep starting and stoppingFind where your discipline breaks.Nine questions. Two minutes. Then the method and the free webinar.Take the Discipline Score →I lead a teamFind where your delivery breaks.Twelve questions across Decide, Execute and Prove. Then workshops and keynotes.Take the Team Diagnostic →I have a startup ideaTake it to pitch-ready, or build it with clarity.Get clear, test it with real people, and leave with a pitch or a plan.Founders and startups →I am a woman building somethingDiscipline in a room made for you.A women's group on The Record. Join the first-access list.For women →I run events or trainingA speaker who built what he teaches.Keynotes, trainer sessions and programme partnerships.Work with me →I want the bookNo Mercy.Why discipline is the key to unlocking your own potential.Get No Mercy →
The idea
Motivation is a feeling. Feelings leave.
Discipline is a system. It runs without the feeling.
Delivery is the proof. Work done, not intended.
You do not have an information problem. You know what to do. The gap is on an ordinary Tuesday, when the mood is gone and the work still has to happen. Discipline is the method for that day.
No Mercy
Why discipline is the key to unlocking your own potential
Samar Singh Kohli
The book · 20 October 2026
No Mercy
Why discipline is the key to unlocking your own potential.
The method behind everything on this site: decide, execute, prove. Written for the person who knows what to do and is not doing it.
The Record
Prove your discipline. In public.
Pick one small thing you will do every day. Check in. Your streak goes on a public wall, and you get a daily reminder. I am on it too.
I know the gap between knowing and doing from the inside. I went from 147.5 kg to 90 kg. I started everything and finished too little.
What changed was not motivation. It was one discipline I held on the days I did not feel like it. The journey is still on.
Free download
The One-Page Discipline.
The method behind everything here, on a single sheet. Print it and use it this week.
- Decide one discipline you will hold whatever the mood.
- Execute the minimum version on the bad days.
- Prove it with a seven-day record of what you did.
Go deeper
Work with me.
90-Day System
Ninety days. One discipline.
Decide, execute, prove. For people with plans that keep stalling.
See the programme →Founders and startups
From idea to pitch-ready.
For pre-startup and early founders: get clear, test it, and leave with a pitch or a build plan.
Tell me your idea →For women
Discipline in a room made for you.
A women's group on The Record, held to one small daily discipline.
Join the first-access list →Free webinar
The 90-Minute Discipline Reset.
Ninety minutes, live, with me. Leave with one written discipline and a way to hold it.
Save your seat →Speaking and teams
Book Samar to speak or train.
Keynotes, workshops and team programmes. Reply within one working day.
Check availability →Podcast · Coming soon
Conversations about doing the work.
Operators, athletes and leaders on how they hold a discipline when motivation is gone. Be told when the first episode is out.
Built and running
Proof, not promises.
Mavericks
The door between Europe and Central Asia
Visit Mavericks →
Barota
A social operating system
Visit Barota →
Pink Mobile
A mobile network, inspired by love
Oorins
The Wedding Operating System
Holy Australian
Beverage, vitamins and more
Yakka Technologies
Yakka builds and runs the technology businesses need
Newsletter
The Discipline Letter.
Notes on discipline and delivery from me, and first notice of events and programmes. Free. Unsubscribe any time.
The Discipline Score
Where does your discipline break?
Nine questions. Two minutes. See your score before you give an email.