Founders and startups
From idea to something you can pitch or build.
I build companies for a living. I help pre-startup and early founders get clear, test the idea, and reach a pitch investors can follow, or a plan they can build themselves.
The path
Decide. Execute. Prove.
The same three steps as everything else I teach, applied to an idea.
Decide
Get the idea clear. Who it is for, the problem it solves, why you, and why now, in plain sentences you can say out loud.
Execute
Test it fast and cheaply. Talk to real customers, build the smallest version, and cut everything that does not prove the idea.
Prove
Turn what you learned into evidence: a pitch an investor can follow, or a plan you can build alone with clarity.
What you leave with
Clarity you can use.
- A one-page idea statement you can explain in 60 seconds
- A clear customer, problem and offer, tested with real people
- A pitch deck structure and a pitch you can deliver
- A 90-day build plan, or a clear decision to stop and save your money
It is for
- People with an idea who keep not starting.
- Busy professionals building on the side.
- First-time founders who need clarity before they spend money.
It is not for
- Anyone wanting a guaranteed investor or funding.
- Anyone who wants the idea validated without talking to customers.
I have started and run businesses across four countries, and I have made the mistakes that cost founders the most: building before testing, and starting before deciding. I teach what I wish I had been told.
Mavericks
The door between Europe and Central Asia
Visit Mavericks →
Barota
A social operating system
Visit Barota →
Pink Mobile
A mobile network, inspired by love
Oorins
The Wedding Operating System
Holy Australian
Beverage, vitamins and more
Yakka Technologies
Yakka builds and runs the technology businesses need
Start here
Tell me your idea.
A few lines is enough. I reply within one working day with the best next step, which might be a webinar, a cohort place or advice to wait.